Making life easier for ranchers with rugged solutions & smart innovation

About Us

Land Management


Ranchers work hard to keep their herds healthy and their land in good shape. We help you understand current impacts and validate traditional operations along with introducing and measuring change.

Cattle Round-up


Explore tools to track cattle to ensure healthy lifecycle, reduce losses, improve product value, tie to parentage, and introduce new market opportunities.

Sustainable Practices


We partner with ranchers on solutions to track cattle movement and monitor impacts to land and water sources along with understanding your herd value.

Our Team

Nikki Weston, President

Nikki brings direct experience with ranch operations as joint owner of working ranch going back 7 generations running Black Angus cross cattle in Utah and Idaho. President of the Utah CattleWomen Association and voting board member on the Utah Beef Council, Nikki completed a B.S. from Utah State University in Biology/Public Health with emphasis in Industrial Hygiene.

Kristine W. MacRae, CEO

With 20+ years in tech leadership launching new products for Fortune 500 firms in highly regulated industries including healthcare, information technology, and state and local government, Kristine is a certified project management professional with PMI. She received a B.A. from Bryn Mawr College in Anthropology and completed MIT’s 2018 program in Artificial Intelligence and Business Strategy. 

We look forward to working with you!